Brand Ambassadors
Terms & Conditions
The Motocal Brand Ambassador program is designed to build ongoing relationships with riders & influencers who use Motocal graphics and are happy to showcase them within their own riding communities.
Motocal will agree to the specific support provided to each Brand Ambassador. This may include complimentary graphics kits, free shipping, personal discounts or other agreed benefits.
In return, we ask Brand Ambassadors to genuinely represent Motocal and share their Motocal graphics through relevant content when appropriate.
1. The Brand Ambassador Relationship
Motocal Brand Ambassadors should represent Motocal in a positive, genuine and professional way.
We want ambassadors to create content in their own style and in a way that feels natural to their audience.
Brand Ambassadors should:
- Accurately represent their experience with Motocal.
- Treat Motocal, its customers and the wider riding community respectfully.
- Avoid false, misleading or deliberately disparaging statements about Motocal.
- Create genuine original content rather than low-quality, automated or mass-produced promotional content.
- Tag Motocal where appropriate when publishing content featuring Motocal graphics.
- Let Motocal know about any significant issue that could affect the ambassador relationship.
Motocal may review or discontinue a Brand Ambassador relationship if it is no longer working effectively for either party or where these terms are not being followed.
2. Content we would like to see
There is no requirement for an ambassador to create every type of content.
The most useful content for Motocal includes:
- Videos or images of graphics being designed on the Motocal platform.
- Motorsports or riding photos featuring Motocal Graphics Kits.
- Close-up photos showing the finished graphics on the vehicle.
- Graphics installation photos or videos.
- Before-and-after vehicle transformations.
- Riding or motorsports videos featuring Motocal graphics.
- Videos or posts discussing the ambassador’s Motocal graphics or design.
- Behind-the-scenes content showing the design, installation or finished vehicle.
Where possible, content should clearly show the Motocal graphics and vehicle.
3. Tagging Motocal
When publishing content specifically created as part of the Brand Ambassador relationship, ambassadors should, where appropriate:
- Tag the relevant Motocal social media account.
- Mention or credit Motocal in the post or caption.
- Identify Motocal as the graphics provider where this is relevant to the content.
Ambassadors should also follow any advertising or sponsorship disclosure requirements that apply to them or to the social platform being used.
4. Sharing Content with Motocal
Brand Ambassadors may be asked to provide Motocal with copies of relevant photos or videos they create as part of the relationship.
Unless otherwise agreed, by providing ambassador content to Motocal, the ambassador gives Motocal permission to reuse that content for Motocal marketing purposes, including:
- Motocal social media accounts.
- Motocal websites.
- Email and other digital marketing.
- Advertising.
- Promotional materials.
Motocal will aim to credit the ambassador where appropriate and practical.
The ambassador remains the owner of their original content unless otherwise agreed separately.
5. Complimentary Graphics and Ambassador Discounts
The benefits provided to each Brand Ambassador may include:
- Complimentary Motocal Graphics Kits.
- Free shipping on agreed complimentary orders.
- A personal discount on additional Motocal orders.
- Other support agreed directly with Motocal.
To receive a complimentary Motocal Graphics Kit, Brand Ambassadors simply need to complete their design on the Motocal platform and send us the final design link. Motocal will then place the order on their behalf at no cost to the Brand Ambassador and arrange for the graphics to be shipped directly to them.
Any personal Brand Ambassador discount is intended for the ambassador’s own use unless Motocal agrees otherwise.
6. Motocal Branding
Motocal’s name, logos and other brand assets should only be used appropriately in connection with the Brand Ambassador relationship.
They should not be altered or used in a way that could suggest that an ambassador officially represents Motocal as an employee, agent or spokesperson.
7. Reviewing the Relationship
The Brand Ambassador program is intended to create worthwhile ongoing relationships for both Motocal and its ambassadors.
Motocal may periodically review individual arrangements based on activity, content, engagement and how the relationship is developing.
The support provided or expectations agreed may also be updated by mutual agreement.
8. Restrictions on Logo Usage of Major Manufacturers
Brand Ambassadors must not use major manufacturer logos (for example, KTM), or other third-party trademarks (like Red Bull) in their Motocal graphics unless they have explicit written permission from the relevant trademark owner.
Brand Ambassadors will create their graphics on the Motocal platform and submit the final design link to Motocal for review before the complimentary order is placed.
9. Ending the Relationship
Either Motocal or the Brand Ambassador may decide to end the relationship.
Motocal may also end the relationship where these terms are seriously breached, ambassador benefits are misused, or continued association could reasonably damage the Motocal brand.
Any unused discounts, complimentary products or other Brand Ambassador benefits may be withdrawn when the relationship ends.
If you have any questions regarding the Brand Ambassadors program, you can contact us at max@graphics.motocal.com
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